GULMARG: As the ongoing International Film Festival of Jammu and Kashmir (IFFJK) moved to its scenic Gulmarg leg, prominent representatives of the Bollywood film industry gathered to celebrate Kashmir’s distinctive natural allure, rich creative potential, and the remarkable transformation the region has undergone in recent years.

Interacting with reporters in Gulmarg, visiting producers, actors, and directors reflected on their past experiences of shooting in the Valley—particularly during the challenging decade of the 1990s—and expressed overwhelming optimism about the peaceful and welcoming atmosphere prevailing today.

Recalling the production of films such as ‘Pukar’ in the region during earlier decades, the filmmakers pointed out that the operational environment at that time presented vast hurdles. “It has completely changed from the 90s,” they observed, noting that the stark contrast in security and public enthusiasm makes Kashmir an ideal shooting destination once again.

Prominent actor and filmmaker Tinu Verma offered glowing praise for the Valley’s picturesque landscapes, stating that its unique character cannot be duplicated anywhere else on the globe.

“The beauty of Kashmir is different and unmatched. The aura, the beauty, the character, nowhere could be found except Kashmir. I have been to countries worldwide, but Kashmir is unmatched,” remarked Verma.

Describing Gulmarg as the “crown of Kashmir” and Kashmir as the “crown of the country,” members of the film fraternity emphasized that the region is endowed with incredible artistic talent. They called for structured opportunities to bring local actors, technicians, and crew members into the mainstream film production ecosystem.

“Kashmir is full of talent. We want Kashmir to reach another level—a height they haven’t achieved yet,” the filmmakers added, highlighting the need for sustained mentorship and technical workshops.

The visiting delegates also acknowledged the constructive efforts of both the Central Government and the Jammu and Kashmir Union Territory administration in restoring normalcy and boosting tourism. They specifically acknowledged the contributions of former Chief Minister Farooq Abdullah and Chief Minister Omar Abdullah in supporting the cultural and cinematic resurgence of the region.

With an improving ground environment and renewed policy push, industry leaders are confident that Kashmir will soon experience a major resurgence in national and international film productions, offering local youth unprecedented avenues for creative growth.